Water Sensor Traction

Water Sensor Traction I mentioned in a previous post about how a weather forecast for waterways system could move those who deal with water forwards and how FreeUP was undertaking phase 1 of the work involved. After many meetings, R&D sessions and days outdoors in the rivers themselves, we’ve now completed this phase of work. Read more about Water Sensor Traction[…]


Optimisations The problem with optimisations are unknown-unknowns. These are things that you don’t know you don’t know. Say, for example, you want to go abroad on a road trip. You have the known-known, of how many guests vs car seats there are, the known-unknown of how much fuel you’ll need and the unknown-unknown that you’ll Read more about Unknown-unknowns[…]

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Great expectations

Variety One of the constants I’ve experience with FreeUP is variety. Other roles I’ve had have been variable, but (over time) had a relatively steady base-line, a ‘normal’ from which I could measure how different my day was. This base-line in a start-up however, drifts, sometimes at quite some speed. A ‘normal’ day 3 months Read more about Great expectations[…]

Moving the boat forward

This week’s update I found myself sitting down this week to write an update, but blocked from knowing what to write about. It wasn’t a case of having nothing to encapsulate in a post, but instead a case of FreeUP having numerous positive internal developments that would be unwise to make public. I considered eluding Read more about Moving the boat forward[…]

Different Size Engagements

A summary of obvious points When dealing with third-party companies, smaller companies can move faster and larger companies can generate more value. As startups are pressed for mostly every resource they have, picking different size engagements to tailor how the world interacts with you can be quite a powerful tool. The portfolio approach Typically when Read more about Different Size Engagements[…]

Lone Worker Safety (LWS) app

Prelude Given the number of products/solutions available and the rigour of health & safety, I was deeply unimpressed by the gap still present in many people’s lone working setup. This gap affected a large number of people, was a known issue with serious ramifications, and could be vastly mitigated if not solved by simple tech, Read more about Lone Worker Safety (LWS) app[…]

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Structures from nothing

Starting a company is a privilege. As summarised in Zero to One it’s not an incremental improvment, but going from zero to one, making something where there wasn’t anything before. When making structures from nothing, I found it important to note how the overarching structure of the company would be built from its numerous subsystems Read more about Structures from nothing[…]